Advertorial: Rebecca Maddox's Dreams (advertorial to help aspiring woman entrepreneurs better understand what it takes to access capital)

BWP/USA, January 10th, 1995

When preparing business plans, women often grossly underestimate the amount of profits they expect, while men hardly ever do. Women's business plans show a kind of conservatism, and men's tend to show optimism," and that fact is itself a barrier to capital access. "If you modestly say you're expecting to get 3 percent profits, no one is going to invest!"

Advertorial capital rose fund 1995 pg 1 001 Advertorial_Capital_Rose_Fund_1995_pg_1_001.jpg