Sample lead and body copy -- online sales letter -- older women's market

October 23rd, 2018

You and I are part of a special club….the club of people enchanted by the orchid – the most sensuous, exotic and elegant of all flowers….

If you’re like I am, though, your love affair with orchids isn’t always a smooth-running romance….

Orchids have…well…a bit of a reputation…

…a little too picky about their environment….prone to mysterious illnesses…

Sometimes just flat-out refusing to bloom….even when you’ve tried every trick you can find in standard books or online…

I’ve experienced this downside of orchid love… and it’s frustrating….

And, sadly, many first-time orchid growers even give up on the relationship….right after their first orchid shrivels up or refuses to bloom…and no one seems to be able to tell them why…or how to fix it.

That’s a shame.

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