HI, I’M MARCIA, A FREELANCE WRITER, COPYWRITER AND CONTENT STRATEGIST SPECIALIZING IN HEALTH AND MEDICINE.
I’m a healthcare geek who honed my geekdom as a journalist. I’ve written hundreds (and hundreds) of healthcare and medical stories and spent nearly nine years writing and editing a daily and weekly health-policy newsletter.
American healthcare, I learned, may well be the most complex human system on the planet.
Public- and private-sector roles intertwine in the health economy as they do nowhere else. Healthcare is the stage on which many of the most compelling human stories play out. And the medical sciences, as a biologist told me a while ago, “aren’t rocket science. They’re way more complicated.”
All this fascinates me. So I’m excited to help with the tough marketing and communications jobs health organizations juggle.
...BUT HOLD ON A MINUTE. WHAT DOES HIRING A FREELANCER FEEL LIKE FOR YOU?
On your side of the fence, bringing on an outside writer to help with important projects can cause more worry than excitement.
Your field is complicated, deadlines loom. Adding an unknown quantity to the mix is scary.
If a freelancer fails to keep you updated on a project or falls behind, an already stressful schedule gets tougher.
And bringing new writers up to speed?...Not always easy.
How fast will a newbie absorb necessary background information and learn details of your business to produce copy that’s on point and showcases your uniqueness?
Can your new writer turn complicated scientific or economic ideas into clear compelling content by deadline? How long until she’s comfortable with your audience – their language and issues?
HOW CAN MY SKILLS AND EXPERIENCE HELP YOU?
A professional writer for nearly 30 years, I’ve met daily, weekly and biweekly deadlines as both a print and an online journalist. I’ve written copy and marketing content, books, speeches, multimedia materials, education and training materials and plays. I've ghostwritten articles and books.
Together with a graphic-design team, I managed a complete visual and content redesign of an association magazine. And I have been – and am -- a constant student of all the forms of writing I practice and more.
So you’ll never have to worry about projects falling behind. Or that I won’t work systematically or keep you updated on my progress while we work together.
Copy and content I deliver will help set you apart from competitors. That’s because I have the reporter’s habit of digging for details that make stories unique rather than generic.
And I love doing interviews – I’ve conducted thousands. So I’m adept at helping interviewees relax and asking the right follow-up questions.
You won’t need to educate me on the basic business, economic, policy and scientific concepts of the medical and healthcare worlds, thanks to my experience. Plus, I have a good handle on how to research what I don’t know. So you’ll spend less time getting me up to speed.
I’ll bring ideas and suggestions to the table. So you don’t have to do all the creative heavy lifting if you don’t want to.
I also know the people and organizations you market to, be they patients, employers, payers, or practitioners. I’ve met them. Listened to them and talked with them. Written to and about them.
So I have a head start on developing the right messages -- in the right words and style-- to connect with your readers and customers.
WANT TO KNOW MORE?